My prototypical customer is a young woman in her 20s who is
educated, and therefore understands the harmful effects of products she uses.
She loves to do yoga, go to the pool or beach, and cook at home as opposed to
eating out at restaurants. She loves reading self-help and motivational books
like You are a Badass and the like,
and she is always taking pictures of anything that sparks joy around her,
whether it be indoors or outdoors. She does not have children because she does
not want to slow down her life yet, though she thinks about them for the
future. She drives either a hybrid sedan or crossover car and always has air
fresheners in her car and listens to happy, chill music in the car.
I have a lot in common with this customer avatar. I believe
this is due to the fact that I thought of this product for someone just like me
who possesses this unmet need. Because I am able to relate so well, I am able
to understand what is the most convenient and valuable option for customers.
Hey Mckenna! I really identify strongly with your customer avatar, which is why I also believe I would definitely be in your target group of customers for your business. I love how you mentioned that your avatar probably drives a sedan or crossover hybrid car, because it shows that you want a customer that is dedicated to the environment and natural products in multiple aspects of their lives.
ReplyDeleteHey McKenna, I think you did a great job targeting the segment of person who would be most ideal for your business at hand. Your target audience sounds like a very free flowing, relaxed, but intellectual person which would make sense for your brand. You paint a fairly good picture of your avatar but if you would have included the avatar picture it would have make it perfect. Still a very good job of describing in detail your market segment.
ReplyDeleteHey Mckenna! I also identify with your customer avatar. I think you did a great job in describing your avatar and you have a very distinct kind of person in your market. That is why I feel like I would ft right in. The only thing that could improve this post is adding a picture to give other readers a better idea. Great job!
ReplyDelete