Assignment 19-Idea Napkin No 2

1.    I am a third year finance major, which gives me a leg up in the arena of money and budgeting a business. I am a hard worker and very organized person, which come together to make me an efficient, detail-oriented person. I am the child of small-business owners, so I have seen the dedication it takes to be an entrepreneur and have gained a ton of mentorship from my parents along the way. I see this business being my baby and taking my heart and soul!

2.     I am offering to customers a way to buy customized, natural products that work for them, as well as information about the ingredients all in one place so that they will not have to spend too much of their own time researching the benefits of specific natural ingredients. The site would offer lower prices than the expensive products sold at beauty stores and healthier alternatives to the basic drugstore brands. The site would also ask customers questions about their need in order to recommend ingredients, and then they could customize from there. For example, if I wanted a new face wash, I would click that I’m looking for long-lasting hydration, an all-day glow, and minimization of pores. The site would then recommend the ingredients to me and then I could also pick a base with vitamin C because I love the orange-y smell and want my face to smell like that!

3.     I am offering this to people who actually care about their skin and staying youthful by only putting ingredients they can actually pronounce on their hair, face, and body. They are your average Joe who isn’t willing to spend $50 on fancy shampoo that ruins your hair anyways. They want the convenience of buying online and having it delivered to their door and are always on the go, so they don’t have time to do enough of their own research.

4.     They care because it is convenient and becoming a trend in all areas of self-care to actually look at the ingredients on your products. For example, there is the whole gluten-free and vegan trends because consumers are realizing that all the non-perishables they eat every day are actually ruining their bodies from the inside out.

5.     I am able to talk to anyone and everyone, so I am sure I could market this to anyone who even lies outside of the demographic I outlined above. I fall into the target segment, so I know how to persuade people based on their unmet need, and I am also dedicated so I would work hard until I’ve found the success I’m striving for.

I think all of these elements fit together because I know what the customer want—I’m not a 20 year old girl trying to sell wrinkle cream to old women, because that just wouldn’t make sense and they would never believe my persuasion that it “works.” The feedback I received before showed me that there are more people than I think who would actually love to benefit from using this product/service.