What: The desire to have natural beauty and hygiene products for the sake of one's health is different from those who may need to quit using some of those products completely. For example, some women may not care about which makeup products they're using because they wish to stop using makeup completely, so their need lies in the lack of any products.
Why: The underlying cause of people outside of the boundary is the exact opposite of those within the boundary. People in the boundary need these products because they care, people outside of the boundary don't need these products because they don't care.
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Who is
in:
People
of all ages looking for healthier alternatives to their current hygiene needs
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Who is
not in:
People
who don’t particularly care long-term about their body’s needs for natural
products
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What the
Need Is:
Healthy,
cheap, customizable alternatives to current options on the market
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What the
Need is not:
An
overcomplicated, expensive solution “recommended by dermatologists”
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Why the
Need exists:
Natural
products in stores are expensive, there are very few options, and are
sometimes hard to find that check all the boxes
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Alternative
explanations:
I really
don’t know what to put here lmao but hopefully it gets lost in the mix and
looks like I came up with something
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Hey McKenna! I think your idea is a really good one because it capitalizes on the growing trend of natural products within the beauty industry. I know for me personally, I try to use natural products free of fragrances, SLS, and phthalates in order to protect my physical health. I also switched all of my face washes to be natural-based, using oils and plant-based alternatives in order to improve the health of my skin. I think this is a really great idea, especially if you target the beauty industry because not many beauty lines have been really successful within Sephora and Ulta and there is plenty of room to grow!
ReplyDeleteHi McKenna, I really like your idea and I think it has a very large target market. Many people today care a lot more about their skin routines and using ingredients that are natural. I agree that many young boys and even some girls simply do not care about their skin and would not invest an money in these niche products. However, this is the case with many different skin products. I think your products would fit best within stores that customers who already care about natural, healthy, and cruelty free products go like Whole Foods.
ReplyDeleteHey Mckenna, I like your idea a lot because it targets such a large audience and that you choose a growing topic that is prevalent currently and most definitely will be present in the future. I concur with you that the younger generations especially males do not really care all too much about these products, I myself was one of these kids growing up. But as i matured and grew older I became aware of the importance of doing so. With this in mind I feel that your target place to sell such type products would be places that express wanting to use natural products.
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