1. My strongest talents are organization, efficiency, and getting the job done right the first time. Speaking in terms of this, my top five StrengthsQuest qualities are Achiever, Analytical, Significance, Focus, and Individualization. I believe these embody what I have learned from my experiences from both being involved on campus and my job at a Fortune 500 this past summer. I aspire to see a dream come to fruition, whether it be this venture or another. I see this business as being my baby! It is something I'm interested in and would become a learning opportunity for me in terms of learning how to create a functioning website, handling supply chain logistics, etc.
2. I'm offering a website that would allow consumers concerned about the products they're using on their hair, skin, and bodies to find lower-cost alternatives to the few, high-priced products available in stores. It would also in a way educate consumers about the bases and ingredients going into their products. There would be an initial quiz for consumers to gauge their needs and wants in a product, and the site would make recommendations for them, though they can still customize after that.
3. Demographically, the consumers are adolescent to adult-aged people, mostly women. These people have a concern for their inner and outer health, and likely eat healthy and are active. They are conscious about their footprint and wish to stay youthful.
4. They care because it's not something that's currently available on the market. The convenience of being able to order from your own home and mass customization are not available on a large scale.
5. My core competency is that I fall within the demand for this product, so I know what consumers need and want. I am not too far removed from this sector, so I believe I am able to meet consumers' needs better than someone else is able to.
I believe that these elements fit together, though the only thing out-of-joint in my business concept is my incompetency with creating a website and a complex platform such as this, so I would not be able to completely handle this venture on my own. With that competency, most everything would fit together almost seamlessly.
McKenna I think you have the perfect target market and it really helps than you are in it because it lets you have insight on the consumers wants and needs and better tailor the product to them. I think the way you described your strengths and yourself show you are very driven and willing to make this work no matter the hard work and that is in my opinion what makes a successful entrepreneur.
ReplyDelete