Assignment 8-Solving the Problem

I previously identified the unmet need of all of the various consumers who, for different reasons, are concerned with what cosmetic/hygiene products they are using on their body but find that the natural options are not super widely available and come at a higher cost.

My solution to this problem is a manufacturing business that distributes to consumers online at a lower cost than in store. This company would not have a storefront but would have tons of natural ingredients on hand, and customers can customize their products on the website to create any product they'd like. The website would also show information for each ingredient to let customers know what it's best for and what other ingredients it works well with. For example, if I wanted a moisturizer that will not treat acne, but just maintain moisturized, glowing skin and safe to use multiple times a day, I would go on the website and see information that vitamin C nourishes skin to give it a soft glow, while jojoba oil is anti-fungal and moisturizing. The website would recommend a base for each product and allow consumers to pick and choose what else they would like to add. While this mass-customization would seemingly increase costs, there is no middle man and consumers get products right to their door, so many logistics costs would decrease. Later on in this venture, the most popular combinations could be sold in storefronts. Also, these products could be mass-produced and offered at a lower price than the specifically customized products. The cost would be able to be minimized by only having set ingredients that are mixed and matched, so they would be on hand in large quantities and therefore be cheaper.