I chose to read The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. I was most surprised by some of the advice he offered in the book because of how many entrepreneurship failures he has seen. For example, he debunks one of the top mistakes of entrepreneurs: focusing on partnerships as you're getting started. He offers the advice that you should really be focusing on sales because most partnerships are just BS that is only there to marginally increase the bottom line. I most admired Guy's honesty and relatability in this book because he has been in this world for so long, being one of the pioneers to market Macintosh computers. On the other hand, I think that at some points his advice was a little bit off due to the fact that maybe he has not completely mastered the way millennials use social media, since this sort of marketing is fairly new and the waters are still being chartered.
I was a little bit confused when he offered the social media tip of repeating your Tweets to gain more exposure. While this seemingly is a good idea, there are many times that I have seen people/companies do the same thing, and it has actually turned me away from their insights and sometimes leads to an unfollow. If I were able to ask him two questions, I would ask him the best way to learn coding quickly, as it is crucial in building an online platform with little funds to pay a true coder. I would also ask him how he has assessed entrepreneurial prospects and what his criteria is for a business he would be willing to start. I think his opinion was of hard work because he hopped on with Apple before they became the "big thing."
Hey McKenna,
ReplyDeleteThis book was actually a reading assignment I had to do in high school. I agree that one of the most admirable traits that Guy possess was his direct to the point persona and idea of honesty. These are two essential traits that all wise entrepreneurs exhibit. I was also confused about his idea when I read it back in high school. I also see you are interested in asking him coding advice which would be great because he was one of the best to ever do it.
Hi McKenna,
ReplyDeleteI enjoyed your reading reflection about social media and your perspective on it from a millennial point of view. Like you I am, and I think most people are the same way, about any type of post that shows up as advertising like the retweets. It seems ingenuine and fake to show the side of posting just for advertising sake and not because they really care. It’s so much more rewarding to actually see a post from the heart, not to make more posts happen, not to go viral, not to sell anything but just to be honest.